Meridian Health Website Rebuild.
An SEO-first rebuild of a healthcare provider's website that resulted in 3.2x organic lead growth within six months of launch.
The challenge
Meridian Health's existing website was built on a legacy platform with poor page speed, thin service-page content, and almost no organic visibility for the local, high-intent searches that actually drive patient inquiries. Most new patients were arriving through paid ads or referrals — organic search was contributing almost nothing.
What we did
We rebuilt the site from the ground up with SEO as a first-class requirement rather than an afterthought: proper information architecture, dedicated landing pages for each core service and location, structured data for local search, and a technical foundation built for speed.
- Rebuilt site architecture around service- and condition-specific landing pages
- Implemented LocalBusiness and MedicalOrganization structured data
- Rewrote core page content around real patient search intent, not internal terminology
- Optimized Core Web Vitals across every template
The result
Within six months, organic search traffic grew 140%, and — critically — organic-sourced patient inquiries grew 3.2x, meaningfully reducing Meridian's dependence on paid acquisition. Page load times dropped well under the 2-second mark across the site.
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